Strategically plan for your exhibit and cover before, during and after your exhibit t0 help you make the most out of your exhibit experience. From booth/table design, to planning your marketing and sales strategies, here are some tips to help your pre-exhibit preparation.
Get Media Share
- Put the word out that you are participating in a particular trade show.
- Invite your clients, suppliers and other contacts to attend the show. Make sure they have all the details including your booth number.
- Use event as an opportunity to do a release or at least a newsletter
Engage in Social Media
- Check out what social media platforms the organizers have and engage.
- Like show organizer Facebook page and make sure to engage the audience by commenting and posting teasers.
- Follow them on other social media platforms, Twitter, LinkedIn, Instagram etc. that they are using to get the audience to know about you before you get to the show.
- Hashtag: Is the show using a hashtag? Learn what hashtag is being used by show organizers and use the hashtag and make sure to tag the organizers when you do posts.
- Do posts around it. Like: Did you recently get engaged, come to The A Bridal Show and make sure to stop by our booth.
- Comment on posts relating to event using your business social pages
- Feature the facebook event page on your facebook page if organizers have it
- Are you giving anything away? Share and post.
- Decide if you will do gift certificates, raffles or coupons and have them designed and printed or can give out a code to attendees to use.
- Also, make sure to find out if organizers are offering one coupon participating vendor one coupon to attendees so you can add your business
Make sure to set some time aside and put some thought into your table display. It should hold visual cues and representaion of what you do. Show attendees to your booth should be able to tell what it is that you do even before talking to you. A planner for example’s display should not look like that of a florist.
Don’t forget about your website. Be sure to advertise your upcoming trade show attendance on your website.
If you have any tips or ideas that you have used in the past of plan to use, share.
Abla, is an events and marketing professional at The A, an event planning and production firm based in McLean, VA. A firm believer in paying it forward, she’s also the founder of RED TiE DC, a series of event mixers that spotlight selected non-profits where all proceeds go to support chosen non-profits. These cause-focused networking events allow attendees to connect, build their business or profession, and support a great cause, all while having a great time making new ties.
Want to stay in touch? Connect with Abla on twitter, @abladoku or LinkedIn /abladoku